Before Ikea &#8211

“The cheapest things are bought in India; as much labour or manufacture may be had there for two pence as in England for a shilling. The carriage there is dear, the customs are high, the merchant has great gains, and so has the retailer; yet still with all this charge, the Indians are a great deal cheaper than equal English manufacture.”

— Sir Dudley North, “Considerations upon the East India Trade” (1701)

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